I started my project by looking at the current layout of the site to better understand the barriers that user were facing. I found users were faced with limited options to engage with SMS CTAs, and the placements of these CTAs were located in places known to be affected by the "banner blindness" effect.

In addition, when I looked at the heat-maps of our site, I was able to see that most of our customers weren't making it to the footer, where our *only* call to action for SMS sign ups was located.

I wanted to get a feel for how our competitors advertised their SMS programs, so I conducted a competitive analysis to assess possible opportunities for growth.

After creating a user persona and understanding the possible mindset of our users, I laid out the possible solutions to our problem, and decided that Product Landing Page ads would have the most impact with that least amount of effort. This was approved by my manager, so we began the work necessary. I plotted out the placement on our site and started sketching out what this could look like,

Finally, I worked with the engineers to decide on a placement pattern that would be the most effective, and we decided to deploy our design the next month.